Pioneer Centre, Prince Edward | Pioneer Centre Presents "Christmas Gift Party" - A Dreamy High-Flying Parade; Santa Claus Makes His First-Ever Aerial Appearance! Immersive Light and Shadow Park Delivers a Multi-Sensory Holiday Surprise

Description

To celebrate the most anticipated holiday of the year, Pioneer Centre will break through expectations this Christmas with a grand "Christmas Gift Party" event. From now until January 1, 2026, the mall will transform into a gift kingdom full of surprises and joy. Through magnificent festive installations, spectacular aerial performances, innovative light and shadow interactive experiences, and generous spending rewards, it will offer all Hong Kong residents a multi-sensory festive feast that weaves together visual and tactile experiences. All Hong Kong residents are cordially invited to come and unwrap this most special holiday gift of the year, immersing themselves in this party full of laughter and surprises.

A giant gift Christmas tree creates a dreamy photo hotspot; capture festive memories in the cozy gift shop.

Upon entering the Pioneer Centre ground floor lobby, visitors will be instantly drawn in by the rich festive atmosphere. The highlight of the event was a giant, three-dimensional Christmas tree, meticulously crafted from layers of exquisitely crafted gift boxes, standing majestically atop a reindeer-drawn gift cart laden with presents, ready to deliver surprises. Bathed in warm, shimmering light, the entire installation exuded a strong festive atmosphere, becoming the most eye-catching photo spot in the venue.

On the other side of the atrium was a beautifully decorated and cozy Christmas gift house, thoughtfully equipped with a "selfie studio." Surrounded by soft lighting and festive decorations, customers could happily take selfies with family and friends, creating unique holiday-themed photos to capture the sweetest memories of the holiday and instantly share their joy with friends.

The city's focus was on the "Christmas Dreamy Flying Parade," with Santa Claus making an aerial appearance!

Breaking the boundaries of traditional ground parades, Pioneer Centre brought Christmas miracles to the skies! From December 6th to 28th, during the weekend, the Pioneer Centre lobby will host a grand "Christmas Dreamy High-Flying Parade," a floating aerial performance. Santa Claus and his gift-laden reindeer sleigh will "descend from the sky," nimbly weaving and soaring through the atrium, interacting closely with visitors and spreading holiday blessings and joy to every corner of the mall, creating a series of breathtaking, dreamlike moments of flight.

Not to be missed is the "Magical Flight Experience" specially designed for FUN Card members. On designated dates, FUN Card members can become holiday pilots by accumulating points or spending a specified amount. Under the guidance of professional instructors, they can personally control adorable reindeer and snowmen, floating and flying above the lobby, creating their own magical Christmas memories!

Immersive "Dynamic Light and Shadow Magic Park": Interactive Experience Unlocks Surprises

To elevate the festive atmosphere to its peak, Pioneer Centre perfectly blends innovative technology with Christmas magic, creating a large-scale immersive interactive space on the ground – the "Dynamic Light and Shadow Magic Park." The ground will transform into a giant interactive light and shadow canvas, projecting ever-changing scenes of snowy Christmas rooftops and chimneys. Customers are cordially invited to participate in this challenge that requires quick reflexes and sharp eyes! Capture randomly moving patterns of Santa Claus, snowmen, gingerbread men, and gift boxes amidst the interplay of light and shadow. Each successful capture will trigger a surprise like opening a blind box, resulting in a spectacular visual effect. Adults and children alike can fully experience the wonderful fun of the perfect fusion of technology and the holiday season.

This Christmas, the Pioneer Centre cordially invites all citizens of Hong Kong to join us in a festive atmosphere filled with interaction and surprises, spending a dazzling and heartwarming Christmas.

Pioneer Centre - Christmas Gift Extravaganza: A Glimpse of Exciting Activities

Gift Party Extravaganza

Dates: Now until January 1, 2026

Time: 12nn – 9pm

Location: 1st Floor Customer Service Centre

FUN Card members can participate in the "Gift Party Extravaganza" lucky draw with designated points or a designated spending amount to win fantastic prizes, including luxury gift baskets from several star brands such as Godiva, Venchi, agnès b., and JW Marriott, ensuring every customer leaves with a wonderful experience!

Spending/Points: FUN Card members with 2,000 points or a single spending of HK$300#

Reward: One entry into the "Gift Party Extravaganza" lucky draw to win fantastic prizes.

*Competition license number for promoting business: 60872

Selected Luxury Gift Baskets

● Venchi Festive Gift Basket

● Godiva Christmas Chocolate Luxury Gift Basket

● agnès b. Festive Treat Gift Basket

● Soda Mall Christmas Luxury Gift Basket

Christmas Dream Parade

Dates: December 13-14, 20-21 & 25-28

Time: 2:00pm, 4:00pm & 6:00pm (15 minutes each)

Location: Ground Floor Lobby

Santa Claus and his reindeer-drawn sleigh laden with gifts will descend from the sky, soaring and circling above the lobby! Spreading festive blessings and joy to every corner of the mall, bringing Christmas surprises and a dreamlike, soaring moment!

Amazing Flight Experience

Dates: December 25-28

Time: 2:30pm-3:30pm, 4:30pm-5:30pm & 6:30pm-7:30pm

Location: Ground Floor Lobby

Exclusive for FUN Card members! Participate with 600 points or a single purchase of HK$100 or more. Under the guidance of professional instructors, personally control adorable reindeer and snowmen as they float and fly above the lobby, creating your own magical Christmas memories!

*Limited spots available, first come, first served. Please refer to the FUN Card APP for event details. Subject to change without notice.

Christmas Photo Studio

Dates: Now until January 1, 2026

Time: 11am – 10pm

Location: Ground Floor Lobby

Choose your favorite Christmas-themed background for a fun selfie, and instantly download your personalized digital photo for free. Easily share it on social media and spread the holiday joy!

Dynamic Light and Shadow Magic Park

Dates: Now until January 1, 2026

Time: 11am – 10pm

Location: Basement 1/Ground Lobby

The ground floor transforms into a giant interactive projection screen, inviting customers into a challenge full of surprises! Amidst ever-changing Christmas rooftops and chimneys, participants must skillfully spot randomly appearing Santa Claus, snowmen, gingerbread men, gift boxes, and snowflakes to unlock unexpected hidden surprises.

Gift Party Whirlwind Terms and Conditions:

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Please present a same-day single-currency payment stub and a matching valid machine-printed receipt issued by participating merchants on B1 to 6th floors of the mall.

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- Each member is limited to one entry into the lucky draw per day during the event period.

- Members must present their own electronic membership card from the FUN Enjoy Card APP when participating in the lucky draw; entries on behalf of others are not permitted.

- All rewards are non-transferable, non-refundable, and non-exchangeable for cash or other goods.

- Pioneer Centre is not responsible for the quality, usage, maintenance, or transportation of rewards. Under no circumstances will Pioneer Centre be liable or indemnify any loss or damage arising from any person's use of the rewards.

* To ensure fairness, participation is not permitted for any tenants or employees of Pioneer Centre Mall.

* In case of any dispute, Pioneer Centre reserves the right of final decision.

This winter, gather with family and loved ones at Pioneer Centre and immerse yourselves in a joyful kingdom surrounded by gifts. From aerial wonders to ground-based interactive experiences, from limited-time events to a bounty of goodies, make every moment a Christmas memory to share.